Why Don't Ford, Chrysler, and GM Purchase Tesla Technology Licenses and Construct Electric Vehicles?
General Motors, Ford Motor, and Stellantis (formerly Fiat Chrysler) are competing with Tesla, the leader in the electric car market,
for market share. Elon Musk, the current CEO of Tesla, founded the company in 2003.
Since then, Tesla has dominated the electric car market, although GM and Ford are preparing to challenge.
General Motors was the first of the three major automakers to commit to an all-electric future, and it is now rushing to meet a surge in demand for new electric vehicles.
Customers responded well to GM's EV1; nonetheless,
GM believes EVs are taking over a profitable segment of the auto business and will eventually eliminate the bulk of cars, despite customer opposition.
Automobile manufacturers do not fully comprehend what customers are ready to pay and what constitutes a frustrating surcharge.